Counterfeiters, competitors, off-brands, and grey market promoters thrive on a lack of awareness—and on the continuation of traditional methods used to combat them. Here are five questions they hope you never ask.

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Feb 10, 2012

Five Questions Counterfeiters and Competitors Don’t Want You to Ask sponsored by Thales
Counterfeiters, competitors, off-brands, and grey market promoters thrive on a lack of awareness—and on the continuation of traditional methods used to combat them. Here are five questions they hope you never ask: How much is counterfeiting costing my business? What are grey markets doing to my customers and sales partners? Who is eating away at my margins for replacement parts or consumables? Why are we not winning? What can I do to win against counterfeiters and competitors? By answering these key questions, you can begin to develop an effective strategy to protect your profits and restore your brand advantage. (THIS RESOURCE IS NO LONGER AVAILABLE.)

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