MSPs report that they are looking for new strategies, platforms and solutions for acquiring new small and midsize business (SMB) customers and converting more customers to a managed services model. The good news for MSPs is that there continues to be huge optimism about the growth potential of the managed services market.

What MSPs urgently need is a less costly and less complex value proposition that enables them to demonstrate immediate value to SMBs while moving them towards a true managed services relationship. A new approach to delivering managed anti-virus and endpoint security protection is the breakthrough opportunity they need.

Managed endpoint security reflects a shift from selling a price-sensitive, commodity-based security tool to providing a differentiated, high value, managed service. How and why MSPs need to incorporate managed endpoint security into their practice is the focus of this whitepaper.