Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. Each metric opens the door to further analytics for a greater understanding of the business.

The 22 metrics in this document should be of interest to and tracked by the entire executive staff. These metrics may raise additional questions, but that can be very helpful to an organization. If executives understand marketing metrics, track those metrics, discuss the findings and pursue greater objective insight, the entire organization will benefit, including marketing. Otherwise, marketing and the executive staff’s perceptions of marketing strategies and programs will be driven by gut feel and perceptions rather than facts.