Social networking is driving fundamental shifts in how people interact in both the consumer and the enterprise environment. Featured guest Rob Koplowitz, Principal Analyst at Forrester Research, interviewed trend setting companies engaged in enterprise social networking to better understand how social networking is affecting their company.

Rob's research covers not only how companies are using social networks to improve collaboration, knowledge management and drive innovation; but also, how social networking will impact the entire organization from top to bottom and what role SharePoint may play. Rob's work notes that 'traditional' ROI measurements may not always apply or be the best measurement of success.

In this webinar Rob Koplowitz and NewsGator discuss:

• The shift in Web 2.0 conversations
• Use case examples of how social networking changes companies
• How SharePoint can be used to deliver social networking at your company
• Question & answer session