This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

Feb 10, 2012

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars sponsored by Citrix Online
This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy for their organization so they achieve the greatest return from their marketing resources. (THIS RESOURCE IS NO LONGER AVAILABLE.)

See what other users are reading via our Daily Top 50 Report

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits All Rights Reserved, Copyright 2000 - 2012, TechTarget \| Read our Privacy Statement