REEDS Jewelers is a full-service jewelry retailer operating online and in 16 U.S. states. To be successful, REEDS needs fast, accurate information exchange between corporate staff and the chain's 67 stores. Phone and paper-based communications were time-consuming and difficult to reference, and the company's e-mail and collaboration systems were unstable and difficult to use. REEDS used its Microsoft Enterprise Client Access License Suite to deploy the Microsoft Business Productivity Online Standard Suite, part of Microsoft Online Services. REEDS employees are now more productive, with more time to strategize and sell. By hosting communications services in a Microsoft data center, REEDS has reduced infrastructure costs by 90 percent and e-mail support work by 80 percent. It has also improved the availability of critical messaging systems.