In today's competitive environment, to succeed in your goals related to investment management, customer acquisition and retention, market share growth, and increased profitability, you need to leverage analytics that are quickly available and accurate. Increasingly, companies who effectively use analytics are able to outperform their peers and improve processes such as product development, pricing, customer targeting and retention, risk assessment, marketing and sales.

Effectively using prediction and analysis requires the ability to process large amounts of data both quickly and thoroughly. Using In-database analytics delivers immediate performance and scalability improvements to your business. Using this technique, your data never leaves the database until results are filtered and processed. Further benefits are that the analytics code and models are shareable across your organization and allow ad-hoc analysis, plus they are applicable to your most current data set. By keeping the data in-database, you ensure a higher level of data security.

With its new in-database analytics capability, Sybase IQ provides an analytical platform that can decrease processing time, increase accuracy, and manage data volume. For your businesses, this means:

• Better predictions about future business risks and opportunities
• More informed decision-making based on results available in a timely manner
• The ability to spot trends and anomalies immediately, and make operational decisions more efficiently and affordably

Read on to learn how Sybase® IQ delivers advanced analytics power with in-database analytics.