There are many common myths about tape, data protection and archiving, one, for example, being that archiving and long-term data retention are only for regulatory compliance purposes. In addition to compliance, long-term data retention is needed for many other purposes. For example, information is needed to spot trends, support litigation or other business functions as well as normal functions including research & development, manufacturing and service support, sales and marketing - including customer relationship management (CRM) - along with human resource and accounting or financial activities. Magnetic tape (tape) continues to be relevant as a cost effective, business sustainable and energy efficient (green) proven technology for long-term reliable data retention needs.