sponsored by Genius.com
Posted:  07 Oct 2009
Published:  07 Oct 2009
Format:  PDF
Length:  17  Page(s)
Type:  White Paper
Language:  English
Drip campaigns are automated nurturing programs executed over the long term of a complex buying cycle. The goal of a drip campaign is to build dynamic engagement that develops into potential customer relationships for your company via the content you share. This said, the fact that research finds 64% of marketing and sales executives dissatisfied with their nurturing program results proves that nurturing takes more than automating one-size-fits-all email blasts. A likely contributor to the dissatisfaction with nurturing programs is that only 38% of marketers say they create content for the various stages of the sales cycle. This means that marketers who focus on developing content more strategically have a huge opportunity to leave their competitors in the dust.

Creating consistent, fresh and valuable content can seem like an overwhelming resource drain to an already stretched-thin marketing department. This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.


Ardath Albee
CEO and B2B marketing strategist ,  Marketing Interactions, Inc.
Ardath Albee is CEO and B2B marketing strategist for her consulting firm Marketing Interactions, Inc. For almost a decade she's helped companies increase their marketing effectiveness by generating more and better leads for their sales forces with e-marketing and content strategies. She writes the popular Marketing Interactions blog and her book, E-Marketing Strategies for the Complex Sale, will be out this fall from McGraw-Hill.

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