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Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?

Cover

While everyone knows it is much easier to retain customers than to land new ones, customer loyalty programs are struggling to help retain customers in today's shifting market. This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base.

Vendor:
Oracle Corporation
Posted:
02 Oct 2009
Published
02 Oct 2009
Format:
PDF
Length:
13 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.