Ten years ago rudimentary Web browsers began appearing on mobile phones. These primitive mobile browsers combined with the lack of suitably formatted mobile content held back the adoption of the mobile Web. But today mobile Web usage is considerable and growing fast. According to Nielsen Media Research, nearly 50 million US mobile subscribers access the Web on a monthly basis, with 74% growth between February 2007 and February 2009.

The rapid adoption of the mobile Web and connected mobile applications is driven by the proliferation of smartphones, unlimited data plans for fast 3G networks and high-quality mobile optimized content. Yet device proliferation, conflicting standards, limited tools and a lack of established best practices combine to produce an environment where delivering great mobile experiences is difficult.

This white paper will look at the current state of the mobile Web and outline how you can maximize the mobile opportunity through the delivery of compelling mobile Web experiences.