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Kelley Blue Book Case Study
Kelley Blue Book analyzes and publishes data on new and used vehicles. Large automotive manufacturers, as well as individual car and truck buyers, use the Kelley Blue Book Web site to find in-depth pricing information. The company gathers data from these Web site visits to create trend reports for manufacturers. However, the report-generation process was time-consuming, and employees were not able to effectively analyze all the data. In 2006, Kelley Blue Book implemented a solution based on Microsoft Business Intelligence technologies. With its new analytical capabilities, Kelley Blue Book has improved sales staff efficiency and created a compelling new Web analytics product that can provide its business customers with more targeted data for their marketing efforts.