Kelley Blue Book Case Study
sponsored by Microsoft

Kelley Blue Book analyzes and publishes data on new and used vehicles. Large automotive manufacturers, as well as individual car and truck buyers, use the Kelley Blue Book Web site to find in-depth pricing information. The company gathers data from these Web site visits to create trend reports for manufacturers. However, the report-generation process was time-consuming, and employees were not able to effectively analyze all the data. In 2006, Kelley Blue Book implemented a solution based on Microsoft Business Intelligence technologies. With its new analytical capabilities, Kelley Blue Book has improved sales staff efficiency and created a compelling new Web analytics product that can provide its business customers with more targeted data for their marketing efforts.

(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement