Prepaid Loyalty: Fact or Fiction?
sponsored by Amdocs Management LTD

Achieving customer loyalty is a business goal shared by virtually every type of service provider. Prepaid subscribers, however, present a greater challenge due to the transient nature of the business model, i.e. no contracts or commitments combined with limited customer data. With this in mind, this paper examines the business and marketing strategies that service providers can deploy to create and build loyalty among prepaid customers.
Available Resources from Amdocs Management LTD
See what other users are reading via our Daily Top 50 Report

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement