Prepaid Loyalty: Fact or Fiction?
sponsored by Amdocs Management LTD

Achieving customer loyalty is a business goal shared by virtually every type of service provider. Prepaid subscribers, however, present a greater challenge due to the transient nature of the business model, i.e. no contracts or commitments combined with limited customer data. With this in mind, this paper examines the business and marketing strategies that service providers can deploy to create and build loyalty among prepaid customers.
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