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The Flawed Vision of Customer Data Integration – How to Get it Right the First Time
sponsored by Siperian, Inc.
Posted:  16 Sep 2009
Published:  16 Sep 2009
Format:  PDF
Length:  4   Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
The initial goal of Customer Data Integration (CDI) was to create the most reliable customer data for the entire company. We now know that the golden opportunity for CDI lies within Master Data Management and the ability to uncover interactions and understand the relationships that companies have with their customers.





BROWSE RELATED RESOURCES
CRM | Customer Data Integration | Customer Data Management | Customer Interaction Services | Data Classification | Data Management | Data Mining | Data Quality | Master Data Management

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