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The Flawed Vision of Customer Data Integration – How to Get it Right the First Time
sponsored by Siperian, Inc.
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The initial goal of Customer Data Integration (CDI) was to create the most reliable customer data for the entire company. We now know that the golden opportunity for CDI lies within Master Data Management and the ability to uncover interactions and understand the relationships that companies have with their customers.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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