Mobile network operators currently are not exploiting the full value of their most valuable asset—the information they hold about their subscribers. While mobile network operators may be sitting on a gold mine of subscriber data, they do not have the tools they need to exploit it. With subscriber data massively dispersed in hundreds of different silos, mobile network operators need to make the right technological investments and process improvements to release subscriber data and make it available to the right areas of their business.

Through a unified view of subscribers and services, mobile network operators can leverage subscriber data into an important competitive advantage. Mobile network operators have a window of opportunity now to put in place a strategy and architecture for the management of their subscriber data and use this information to capitalize on current market developments. The HP Unified Profile solution from HP Communications & Media Solutions can support MNOs with a full range of software, integration, and consulting services to help MNOs achieve maximum value from their subscriber data management opportunities.