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12 Tips to Assess Online Retail Readiness for the Holidays
sponsored by Gomez
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Online holiday retail sales are expected to surpass $44 billion in 2009. According to WebTrends, the holiday season accounts for 50 percent or more of annual revenue for a quarter of Internet-only retailers and one fifth of multi-channel (Internet and store) retailers. In addition, recent data has shown that even as holiday shoppers spend less overall, the online channel continues to grow with consistent, sizeable year-over-year increases in consumers and spending dollars.
With stakes this high, savvy online retailers know that overall Web performance - including availability, responsiveness and consistency - can have a huge impact on revenues, brand and customer satisfaction.
Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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