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12 Tips to Assess Online Retail Readiness for the Holidays
Online holiday retail sales are expected to surpass $44 billion in 2009. According to WebTrends, the holiday season accounts for 50 percent or more of annual revenue for a quarter of Internet-only retailers and one fifth of multi-channel (Internet and store) retailers. In addition, recent data has shown that even as holiday shoppers spend less overall, the online channel continues to grow with consistent, sizeable year-over-year increases in consumers and spending dollars.
With stakes this high, savvy online retailers know that overall Web performance - including availability, responsiveness and consistency - can have a huge impact on revenues, brand and customer satisfaction.
Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season.