Microsoft Dynamics CRM Live eliminated the risk of losing decentralized customer data. The firm's information is protected on Microsoft hosted servers that utilize reliable data backup processes and technologies. The application allows mobile users to access and input data on the move, something that brokers could not do previously. They can do offline background synchronization with Office Outlook. Moreover, brokers can immediately log notes about a client walkthrough, which another broker can later access to tailor the presentation of a property to their prospect. From an IT perspective, Dike likes the hosted solution. "Microsoft [Dynamics] CRM [Live] is not a burden on our limited IT resources. It also synchronizes data well among offices. That's something I had problems with using other applications."