The Portland Trail Blazers' organization sells tickets to 41 home basketball games as well as an estimated 250 additional events per year. With professional sports, concerts, and family events to promote, the firm has developed an extensive list of customers and prospects. Advertising revenues exist for each of these events. As the team's legacy Onyx CRM implementation neared its end of life, managers compared three alternatives to replace it. They chose Microsoft Dynamics™ CRM for its ease of use, adaptability, and scalability as well as its ability to increase efficiency.