Did you know that 85% of users complain about slow response time? Poor web application performance can directly impact your bottom line:

• Microsoft Bing reports that a 2 second slowdown decreased revenue per user by 4.3%
• Shopzilla improved performance from 7 seconds to 2 seconds generated a 7-12% increase in revenue, and a 50% reduction in hardware costs
• A 2009 OAUG Survey found that 57% of users experiencing poor performance would abandon a transaction entirely, and 26% would go to a competitor's site

The success of your critical eBusiness initiatives depends on your ability to deliver quality web experiences. Unfortunately, 65% of applications are not properly load tested prior to launch, resulting in lost revenue, increased support costs and brand damage. So how can you ensure success when launching new applications, adding features, deploying new infrastructure, rolling out marketing campaigns, or preparing for seasonal spikes like the holiday shopping season?

Join us as our guest speaker, Melinda Ballou, IDC's Program Director for Application Life-Cycle Management research discusses challenges, drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications. Additional topics that Imad Mouline, Gomez's CTO will cover in this session are:

• Best practices for ensuring the success of critical eBusiness initiatives
• The end-user experience and business impact of emerging web technologies like Rich Internet Applications, virtualization, cloud computing and Web 2.0
• A new approach for web performance and load testing that's easy to use, delivered on-demand, and enables you to find and fix problems before they impact customers

Who Should Attend: Line of Business and eCommerce Managers, Interactive Marketing, Brand Managers, Project Managers and IT Operations Executives.