In these difficult economic times, vendors have to do two things: 1) show prospective customers that spending scarce budget dollars on a vendor’s products is economically justifiable and 2) show why a vendor’s products should be preferred to those of its competitors.

Today, let's focus on one of the leading players in the data deduplication space, FalconStor. With its notable OEM relationships (in addition to direct sales), FalconStor can rightfully claim the market share leadership space for virtual tape libraries (VTLs), even though there are other strong players in the space. But the market is fiercely competitive and FalconStor is not resting upon its laurels.