MarketingProfs recently conducted a survey to find out how marketers view and use online lead-generation tactics. Survey results indicate that while marketers regard quantity as a priority, they are not focused nearly enough on lead quality. Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation.

Read this white paper to get tips on how to increase the interactive value of your Webinar and gain a better understanding of the importance of lead quality within a marketing campaign.