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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars

Cover
MarketingProfs recently conducted a survey to find out how marketers view and use online lead-generation tactics. Survey results indicate that while marketers regard quantity as a priority, they are not focused nearly enough on lead quality. Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation.

Read this white paper to get tips on how to increase the interactive value of your Webinar and gain a better understanding of the importance of lead quality within a marketing campaign.

Vendor:
Citrix Online
Posted:
21 Aug 2009
Published:
01 Dec 2008
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.