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sponsored by Citrix Online
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Posted:
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21 Aug 2009
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Published:
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19 Aug 2009
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Format:
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PDF
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Length:
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31
Page(s)
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Type:
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White Paper
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Language:
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English
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ABSTRACT:
Marketing and CRM professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
This white paper examines just how effective Webinars are at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
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Author
Joel Granoff
Joel Granoff is a veteran of high-profile and high-growth businesses; these include three Inc. 500 companies as well as corporate giants NEC and Compaq Computer Corporation. He has spent his career developing and managing multi-modal demand-generation campaigns in both B2B and B2C marketplaces.
Joel co-founded and is President and CEO of BE GREETED, a chat lead-capture firm that helps companies improve website conversion using proactive live chat. Joel has a proven flair for discovering and embracing disruptive technologies that provide a competitive edge. He's passionate about the sensible deployment of technology to build and grow market share. Some key accomplishments include commercializing in-store coupon kiosks in the pre-Internet era; forging strategic partnerships as a charter advertiser in the launch of both Prodigy (1988) and CNET (1994); helping Compaq discover the Internet in the early and mid-90s and pioneering Webinars as a B2B on-line lead-generation technique, while contributing to Bulldog Solutions' 770% growth and recognition as an Inc. 500 company in its first year of eligibility.
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BROWSE RELATED
RESOURCES
B2B | CRM | Customer Service | Customer Service Best Practices | Lead Generation | Marketing | Web Conferences | Web Services | Webcasts
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View All Resources
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