Until now, organizations have had to deal with two distinct worlds of software applications: One involves the world of business process automation software, software that automates processes in areas like accounting, sales, and production. This software has proven to be very good at automating specific tasks, but it has proven to be rigid and hard to change. On the other side is the world of personal productivity software, the tools that we all use daily—Microsoft Word, Microsoft Outlook®, Microsoft Excel®, and the Web.

At Microsoft, we're believers in software and the power of software to help companies work better. In-depth customer research has shown that increasing employee productivity helps drive overall company efficiency. So, how can business management software improve employee productivity? Our idea is to integrate the user experience of Microsoft Office with the user experience of business process applications in a way that is familiar and easy to use for the end user, and built around the way people in the company work or "RoleTailored." Software that's targeted around the specific jobs people do can provide tremendous insight and help drive company-wide productivity. These integrated, flexible business management solutions enable people to make business decisions with greater confidence.

By automating and streamlining financial, customer relationship and supply chain processes, Microsoft Dynamics brings together people, processes and technologies, increasing the productivity and effectiveness of the business, and helping drive business success. Explore the Microsoft Dynamics Customer Model and how it's reflected in this software.