sponsored by Pitney Bowes Business Insight
Posted:  30 Jul 2009
Published:  30 Jul 2009
Format:  PDF
Length:  8  Page(s)
Type:  White Paper
Language:  English

Over the years, the view of what the most important asset of the company is has changed. For many years companies considered the linkage between employees and business competitive advantage and invested in their people through training, education and development. More recently, they focused on customer relationships and invested in customer relationship management (CRM) systems and even customer intimacy (CTI) programs. Although, those categories are still very important, executives are turning their gaze to what could be their most valuable asset of all: Information.

Information management is integral to successfully maintaining a competitive advantage. The value of all your data can increase or decrease over time depending on how you manage that information. In order to have a successful information management platform all data must be:

  • Accurate and up-to-date
  • Accessible and secure
  • Usable and well-governed

This white paper will examine these three factors as they affect the value of your data assets and provide a road map for how to best use data to increase the return on your investments. Read on to learn how to gain the insights into information management you need to succeed and gain that competitive edge that is now more important than ever.

Best Practices | CRM | Data Governance | Data Management | Data Profiling | Data Security | Data Stewardship | Information Management | ROI

View All Resources sponsored by Pitney Bowes Business Insight

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement