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Expanding BI's role by including Predictive Analytics
In today's economic downturn, organizations are looking for ways to improve the way they do business to keep ahead of the competition and grow revenue. In a 2009 CIO Insight survey of senior managers and IT executives, respondents listed their top priorities as improving business processes, delivering better customer service, generating more business from new and current customers, and differentiating the company from competitors via IT. But faced with the challenging economic environment and reduced funding for new initiatives, how do organizations focus on meeting these prioritized objectives?
The path to success in all of these areas, traditionally, has been to use business intelligence (BI) information to make decisions. Increasingly, organizations are finding that the benefits of BI can be enhanced when complemented by predictive analysis. Specifically, more insight can be gained, and even better decisions made, by coupling business-relevant information with an easy-to-use predictive analytics solution.
Read this whitepaper to learn more about the benefits of adding predictive analytics to your current BI solution.