When the economy slows, many businesses react by retrenching and cutting costs in order to weather the downturn. While such cost reduction is important, companies often overlook equally critical strategic decisions - opportunities to use valuable business information to strengthen product and service offerings and emerge ahead of the competition.

Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy.

This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to avoid them.