Read this case study to learn how SingTel, a major telecommunications carrier in the Asia-Pacific region, overcame the challenges associated with providing new services and broadening their customer base.

Their challenges included:

• Boost market share and generate new revenues by offering bundled services with revolutionary IPTV service
• Roll out new services in shortest time possible without sacrificing quality
• Control risk while transforming business of delivering innovative, flexible services
• Reduce churn to existing cable TV provider

The solution entailed:

• Full, built to operate, end-to-end IPTV solution integration
• Advanced IPTV features, including high-definition video on demand (VoD), remote digital video recording, playback options, and more than 50 channels of programming
• Integration with existing OSS/BSS

The benefits include:

• Flexible network infrastructure and rapid time to market for new services
• Compelling mix of features helps SingTel reaffirm perception as market innovator and position as market leader
• Aggressive pricing and high quality of service enhances customer satisfaction, attracts new subscribers, and encourages existing subscribers to sign on for new revenue-generating offerings

Read this quick, four-page paper to learn more.