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Retailers' Response to the Global Economy Downturn - Enabling Immersive Shopping Experiences

Cover

The global retail industry is now moving towards the attainment of total immersive shopping experience (ISE) abilities - integrated customer relationship management (CRM) software suites - based upon a common enterprise information model and tightly connected with solid merchandising and store execution systems - will represent the key technological enabler to achieve this fundamental strategic business objective.

Vendor:
Oracle Corporation
Posted:
10 Jun 2009
Published:
09 Mar 2009
Format:
PDF
Length:
31 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.