Multi-screen is the next logical step beyond today's Triple Play. Triple Play allows consumers to experience media on their mobile, their TV, and their PC. Multi-screen breaks down those silos and allows content to be consumed seamlessly across different silos. Using consumer research, Alcatel-Lucent has determined the market for such programming. Consumers want it and service providers see multi-screening as an opportunity to build a stronger relationship with the subscriber by offering new services no one else can provide.

Listen to this podcast for the scoop on the Multi-screen and how Alcatel-Lucent is focused on making service providers' multimedia strategies real.