Entraction Uses Device Reputation to Carry Out "Zero Tolerance" for Fraud

Entraction Uses Device Reputation to Carry Out "Zero Tolerance" for Fraud


Entraction is an online gaming company whose excellent technology platforms have been generating incredible success since 2006. Unfortunately, the company's success in online gambling attracted the not so sought after attention of fraudsters - from credit card fraud and identity theft to money laundering, Entraction sees it all. To protect their integrity and good reputation they need iron-clad protection


Entraction has no reservations about the effectiveness and efficiencies that are possible using device fingerprinting paired with device reputation; this is real data pulled from the user's computer, coupled with fact-based fraudulent evidence from that computer's past. The list of advantages Entraction found in their solution include:

    Device reputationPlayers' experienceInternal auditsIP address checksManual checksProactive approachCost-effective

If Entraction encounters a fraudster in their network, they now tag all associated devices to prevent the individuals from coming back repeatedly with new profile and credit card information. Read this case study to learn more about how Entraction is fighting fraud.

iovation, Inc.
09 Jun 2009
09 Jun 2009
6 Page(s)
Case Study
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