Around the world, more than three billion people rely on their mobile phones and PDAs to stay connected with friends and colleagues. As new mobile applications and services become available, mobile devices present a powerful and convenient way for consumers to interact with businesses-- anytime, anywhere.

Read this paper, which introduces a solution that addresses that market: VeriSign Mobile Messaging, an offering of VeriSign Mobile Enterprise Services (VMES). Mobile messaging offers enterprises a timely, reliable and secure way to send personalized notifications to customers and employees, providing them with time-sensitive actionable information, reminders and notifications, news of sales or promotions, weather updates, and even public safety alerts. In addition to describing the solution's components and capabilities, this paper uses real-world case studies to show how mobile messaging helps businesses attract and retain customers, improve services, boost brand loyalty, cut costs, and thrive in a market where "mindshare" is the new strategic objective.