While we'd like to see the economy make a quick recovery and hope that things will improve rather than get worse, smart business sense tells us that it's better to hope for the best and prepare for the worst. Despite the current economic crunch, social computing continues to be a hot topic and major point of interest for enterprise organizations. There are a number of both business and technical benefits that continue to drive interest in social computing solutions.

NewsGator has been fortunate to work with several leading-edge companies and thinkers on enterprise social computing. These early adopters have reaped rewards and learned lessons while traveling down the social computing trail. No doubt, then, that despite (or even because of) the current economic difficulties, enterprise companies should see innovative social computing solutions as ever more important. This paper will demonstrate how social computing solutions can help improve three core areas of your business:

• Reducing expenditures
• Leveraging current investments
• Improving operating efficiency