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Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data, and then taking proactive steps to establish new processes and activities based on that knowledge to achieve stellar ROI results.