Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights.

Of course, there are methods for optimizing sales efforts and working smarter to meet business needs in today's economy. This e-book will explore some of those methods. Find strategies for using CRM and sales force automation (SFA) tools effectively, including tips for leveraging social networking tools and mobile CRM to close more deals. Read about how sales performance management tools and automation can help organizations get a better handle on compensation and other processes, so that sales teams can spend more time selling. Overall, learn methodologies for increasing sales effectiveness and making this year a successful one for your organization.