Accurate, complete and consistent customer information is essential to business success. It provides customer insight, informs decisions, enables customer intimacy and drives strategy. Managed effectively, this information enables organizations to improve customer retention and increase the value of individual customers.
However, maintaining and integrating the quality of customer data is one of the greatest challenges IT executives face - and this challenge only gets more daunting as businesses both grow and become more complex. How, then, can your IT group become more effective in managing your customer data? The key often lies in undertaking a full customer data (CDI) integration program.
True CDI programs look beyond the products customers own and the transactions they undertake - often even beyond the "segments" they may belong to. These CDI programs offer insight into what customers need and value, and, in doing so, help position businesses to strengthen and enhance their customer relations.