Apptix is the leading provider of business-class communications services for SMBs. Apptix services includes hosted Exchange email, business VoIP services, and SharePoint collaboration. The company's 19,000 customers are located around the world. Within that customer set are 200,000 Exchange mailboxes that Apptix manages, protects, and guarantees at the 99.99% uptime level. The value proposition for hosted Exchange is clear for the customer; their subscription gives them reliable email operations with no management overhead. For Apptix, the value proposition comes from satisfying and building a customer base by affordably meeting the SLA. Replay makes that possible.

Maintaning an Exchange backup was certainly a challenge for Apptix, to overcome this challenge they used Replay, as a result of which they were able to eliminate about five hours of restore processes and also they moved away from tape back-up in their Exchange environment.