Database administrators must manage a complex set of tasks including ensuring high performance and availability, maintaining business critical production applications and managing changes. In these tough economic times, mistakes have even more significant consequences. Using IBM's Integrated Data Management tools for the DBA, users can effectively manage database and application changes and reduce the long, after hours finger pointing though proactive performance monitoring all while facilitating collaboration and driving organizational efficiencies. Empowered DBAs translate to better application performance, greater revenue, more satisfied customers, and greater ability to meet SLAs.