Who Are My Best Customers?
sponsored by SPSS Inc. Worldwide Headquarters

Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. By seeing your customers from a number of different perspectives, you can plan more effective programs and systematically measure results. In this way, you'll build stronger relationships with the customers you value most and decrease the costs of serving less valuable customer segments.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from SPSS Inc. Worldwide Headquarters
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement