Automated testing can deliver two kinds of value to the organization-business value and IT value. Business value is achieved through avoiding cost to software users and preventing loss of revenue, liability, and other business risks. IT value is achieved through the reduction of IT cost or through increased IT efficiency. This white paper reveals the fundamentals of automated software testing, explains how such an endeavor is actually an investment for a company, and details how a company can get a return on their investment. Further, it graphically details how an HP software quality ROI model is a useful way to help clients zero in on the financial benefits of automation.