The environment for all businesses has changed dramatically in the past year. This means significantly increased scrutiny of IT budgets that were already being closely watched. New projects will have to pass the test of clear need and the question will be asked "can you do without." While many IT projects will be reduced along with budgets, one truism remains: the amount of data an organization creates and must retain continues to grow. This whitepaper discusses this paradox and offers a way to eliminate it with real-world examples of cost savings and results related to disk backup with deduplication.