Organizations worldwide suffer from poor quality data, which can severely impact both day-to-day operations and strategic planning. Inconsistent or duplicate customer data hinders efforts by sales, marketing and support. Bad product data can effect supply chain optimization, inventory, pricing and delivery schedule and the quality of corporate information can have a significant impact on risk management and compliance in issues. In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.