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The One-to-One Future: Are We There Yet?
The need for one-to-one marketing has never been more urgent. This urgency has been driven by economic conditions and competitive intensity; it can be addressed by using data analytics to generate customer insight. By deploying real-time data updates, then using insight from that data to build valuable customer interactions across multichannel touchpoints, a company can truly say it is traveling toward a one-to-one future.
This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future. These strategies are: achieving customer insight through real-time analytics, increasing customer value through a continuous customer dialogue, and managing the continuing multichannel migration.