Today's businesses are under increasing pressure to update their marketing strategies and techniques in order to optimize marketing performance by achieving greater business results from increasingly limited resources.

Hear how best-in-class organizations such as US Bank are using next generation Uplift analytics to boost the ROI of marketing programs while slashing program costs using this new best practice. In this informative Webcast you will learn the many benefits of next generation Uplift modeling, beyond the results achievable via traditional analytic approaches, including:

• Increase incremental cross-sell revenue by greater than 300%
• Reduce mailing volumes by up to 40%
• Isolate and eliminate the negative effect of marketing
• Achieve a 5-fold increase in campaign ROI when compared with existing programs

Don't miss this opportunity to hear first-hand how Uplift modeling is helping US Bank gain a competitive edge. Also receive practical tips from experts in customer analytics and data strategies on how you can leverage this technique within your organization to extend your tight marketing budget for greater revenue results, including increased retention, cross-selling - while slashing program costs. Register today to reserve your place for this webinar.