Mobile device use is growing rapidly, and so are user expectations for better account service and self-service.

This presents a golden opportunity for carriers: To make the most of common account events to provide more targeted communications and offers to users on their mobile devices.

Account transactions such as bill issuance and payment happen regularly. Personal profiles can change. Service upgrades happen.

With the right technology, each event-related communication can be utilized to forge a stronger e-customer relationship and grow cross-sell revenue.

Download this educational podcast now to learn how to gain digital marketing momentum through secure email, cell phone, and SMS platforms.

Learn five things that mobile carriers can do to overcome existing technology hurdles and optimize their customer relationships with more targeted, event-related communications.