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Convergence of Sales and Marketing

Cover

This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). The research reveals that Best-in-Class leverage integration to achieve superior performance in annual revenue, return on marketing investment, and lead conversion rates.

Vendor:
Neolane Inc.
Posted:
14 Oct 2008
Published:
14 Oct 2008
Format:
PDF
Length:
24 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.