SSL: The Backbone of Doing Business over the Internet
sponsored by VeriSign, Inc

Gaining the trust of online customers is vital for the success of any company that requires sensitive data to be provided over the Web. In e-commerce, consumers are concerned about identity theft and are therefore justifiably leery of providing untrusted sources with their personal information, especially their credit card numbers to pay for transactions. The result for many wary consumers is an abandoned transaction. Online businesses have much to gain by taking steps to overcome customer fears since concern about Internet fraud is a very big deterrent to sales.

 

Read this white paper to learn about technology in place today that helps online businesses protect sensitive customer data, authenticate themselves, and build consumer trust-technology that also helps customers differentiate trustworthy Web sites from clones produced by scam artists intent on malfeasance.

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