sponsored by IBM
Premiered:  Nov 5, 2008, 10:30 EST (15:30 GMT)
Format:  Multimedia
Type:  Webcast
Language:  English
Change is a major issue for IT. By focusing on the processes, activities, events, information, and services that are required to execute the business, SOA gives business owners a more direct and active role in the design of IT systems that enable enterprise agility.

The number one concern of today's CEOs is being able to adapt to the explosive rate of change. Successful agility takes more than just SOA — it takes using the Smart SOA approach to help you maximize business and IT value.

Watch this webcast to take a look at how the WebSphere portfolio will further its position as the SOA Runtime Platform of Choice, highlighting how it can help you quickly and effectively handle and react to change to win in today's marketplace.


Steven A. Mills
Senior Vice President & Group Executive, IBM Corporation
In this capacity Steven Mills is responsible for shaping IBM's overall software strategy and directing IBM's software business. IBM's software business contributes about $18 billion to IBM's revenue, including one-third of its profits.

Tom Rosamilia
General Manager, WebSphere Software, IBM Corporation
Tom Rosamilia is GM of the WebSphere Software Division for IBM Software Group. He leads an organization of more than 8,000 software development, marketing, services, and sales professionals spanning more than 25 locations worldwide, and is responsible for IBM's WebSphere portfolio and other strategic middleware technologies, including Web application servers, transaction and messaging systems, business integration technology, e-commerce servers, and industry-oriented middleware solutions.

Sandy Carter
VP, SOA & WebSphere Strategy, Channels & Marketing, IBM Corporation
Sandy is responsible for driving IBM's cross-company, worldwide SOA marketing initiatives. In this role, she helps oversee the company's SOA strategy across software, services and hardware, sets the company's SOA marketing direction, and directs SOA messaging and content, while leading a global team in driving customer demand. She has helped to identify SOA acquisition targets and ensure the successful integration of these organizations into the IBM SOA portfolio.

Application Deployment | Application Development | Application Development and Integration Services | Business Processes | Database Management Software | Programming Languages | SOA | SOA Governance

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